On this day August 31 1987, CBS aired Michael Jackson The Magic Returns, a prime time television special built around the premiere of the short film for his song Bad. Directed by Martin Scorsese and clocking in at 18 minutes, the film was a cinematic experience that took the traditional music video concept to an entirely new level.
The story followed a young man returning to his neighborhood from a private school, only to face pressure from old friends who expected him to return to their criminal ways. The message of strength, independence, and choosing your own path resonated with audiences, and the choreography introduced Jackson’s iconic street style. The special also helped launch the career of Wesley Snipes, who played the antagonistic friend.
Michael Jackson The Magic Returns was more than just a music premiere. It was a declaration that Jackson was back with a bold new vision, blending film, music, and cultural commentary in a way no artist had done before.
80s insight: This short film helped usher in a new era where music videos became high art, with major directors and actors collaborating to create something more than just promotional material.
The story followed a young man returning to his neighborhood from a private school, only to face pressure from old friends who expected him to return to their criminal ways. The message of strength, independence, and choosing your own path resonated with audiences, and the choreography introduced Jackson’s iconic street style. The special also helped launch the career of Wesley Snipes, who played the antagonistic friend.
Michael Jackson The Magic Returns was more than just a music premiere. It was a declaration that Jackson was back with a bold new vision, blending film, music, and cultural commentary in a way no artist had done before.
80s insight: This short film helped usher in a new era where music videos became high art, with major directors and actors collaborating to create something more than just promotional material.
