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On This Day: March 1 1983 The First Swatch Watches Were Introduced in Zürich Switzerland

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Pete

Pete

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Pete has published a news story:

On This Day: March 1 1983 The First Swatch Watches Were Introduced in Zürich Switzerland.

On this day March 1 1983 Swatch introduced its first line of watches in Zürich, Switzerland, revolutionizing the watch industry with affordable, stylish, and durable timepieces. Priced between $40 and $50, Swatch watches were designed to be fashionable, lightweight, and accessible, making them an instant success.

Swatch (a combination of “Swiss” and “watch”) was created as a response to the quartz crisis of the 1970s, when Swiss watchmakers were struggling against the rising popularity of...
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