On This Day July 29 1983 – Friday Night Videos Premiered on NBC

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On This Day July 29 1983 – Friday Night Videos Premiered on NBC
On this day July 29 1983, Friday Night Videos premiered on NBC and gave millions of Americans their first taste of a music video countdown show on network television. Arriving at a time when MTV was still a cable exclusive and not available in many homes, Friday Night Videos brought music television into the mainstream by airing the latest and most popular music videos late at night every Friday.

The show featured major hits from pop, rock, new wave, and R and B, showcasing artists like Michael Jackson, Madonna, Duran Duran, Prince, and many more. Its rotating host format eventually included celebrity guests and themed specials, offering a more accessible and free alternative to MTV’s rapidly growing format. Viewers who could not afford cable finally had a way to experience the visual style that was redefining the music industry.

Over time, Friday Night Videos evolved with the decade, highlighting not just chart toppers but also up and coming artists and exclusive interviews. It helped push the visual identity of 80s music into homes across the country and played a key role in the growing cultural importance of the music video.

80s insight: By 1983 network television recognized the rising power of music videos and Friday Night Videos became a bridge between MTV culture and mainstream America.

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