On this day August 31 1984, Canada's answer to MTV officially launched as MuchMusic hit the airwaves. With a bold and distinctly Canadian identity, MuchMusic quickly became the nation's home for music videos, artist interviews, countdown shows, and groundbreaking specialty programs. The very first video played was The Enemy Within by Rush, setting the tone with a strong homegrown spotlight.
Broadcast from Toronto, MuchMusic gave massive exposure to both Canadian and international acts. Its energetic VJs, street-level studio, and irreverent programming gave it a style all its own. For many Canadian teens, MuchMusic was the heart of the 80s music experience.
80s insight: MuchMusic played a key role in promoting Canadian content, helped launch the careers of many local artists, and created a more interactive connection between music and fans across the country.
Broadcast from Toronto, MuchMusic gave massive exposure to both Canadian and international acts. Its energetic VJs, street-level studio, and irreverent programming gave it a style all its own. For many Canadian teens, MuchMusic was the heart of the 80s music experience.
80s insight: MuchMusic played a key role in promoting Canadian content, helped launch the careers of many local artists, and created a more interactive connection between music and fans across the country.
