On This Day January 22 1989 - The First Bud Bowl Aired During Super Bowl XXIII

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Overview Discussion

Pete

Pete

Mr. Eighties
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Pete has published a news story:

On This Day January 22 1989 - The First Bud Bowl Aired During Super Bowl XXIII.

On this day January 22 1989, the first Bud Bowl aired during Super Bowl XXIII, introducing a new kind of sports themed advertising event to American television. The commercial featured animated Budweiser beer bottles competing in a football style matchup, airing in segments throughout the broadcast and keeping viewers engaged beyond the game itself.

The Bud Bowl reflected the late 1980s evolution of Super Bowl advertising into a major cultural attraction. By treating commercials as...
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