On This Day January 1 1987 - The Brain On Drugs Campaign Was Launched | We Love the Eighties – 80s Radio, Forums, and Pop Culture Community

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Overview Discussion

Jan 1, 2026

Pete

Mr. Eighties

Pete has published a news story:

On This Day January 1 1987 - The Brain On Drugs Campaign Was Launched.

On this day January 1 1987, the Brain On Drugs public awareness campaign was launched, introducing a stark and memorable message about the dangers of drug use. Created by Partnership for a Drug-Free America, the campaign used simple imagery and direct language to reach a broad audience through television and print media.

The campaign became one of the most recognizable public service efforts of the decade, reflecting how the 1980s relied on mass media to influence behavior and shape...

Read the full story here...