On This Day: April 23, 1985 – Coca Cola Released New Coke | We Love the Eighties – 80s Radio, Forums, and Pop Culture Community

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Overview Discussion

Apr 23, 2025

Pete

Mr. Eighties

Pete has published a news story:

On This Day: April 23, 1985 – Coca Cola Released New Coke.

On this day April 23, 1985, Coca Cola introduced New Coke, an updated formula meant to replace the original version of the world’s most popular soft drink. The change was made after years of taste testing and internal research showed people preferred a sweeter formula closer to Pepsi.

What Coca Cola didn’t expect was the massive backlash. Loyal fans across the country rejected the new taste, flooded the company with complaints, and even formed protest groups. The company underestimated the...

Read the full story here...