Daily Time Capsule

January 25, 1987 - Spuds MacKenzie Made His Debut

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Pete

Pete

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On this day, January 25, 1987, during Super Bowl XXI, the world was introduced to Spuds MacKenzie, the fictional bull terrier mascot for Bud Light. Spuds instantly became a cultural phenomenon, captivating audiences with his charm, charisma, and “party animal” persona.

The iconic commercial featured Spuds as the ultimate life of the party, helping to sell Bud Light to a younger, fun-loving demographic. The character quickly became a household name, spawning merchandise, TV appearances, and widespread recognition.

Fun Fact: Despite being portrayed as male in the ads, Spuds MacKenzie was actually played by a female bull terrier named Honey Tree Evil Eye!

Trivia Question: What year did Budweiser officially retire Spuds MacKenzie as their mascot?
 
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