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  1. On This Day: March 1 1983 The First Swatch Watches Were Introduced in Zürich Switzerland

    On This Day: March 1 1983 The First Swatch Watches Were Introduced in Zürich Switzerland

    On this day March 1 1983 Swatch introduced its first line of watches in Zürich, Switzerland, revolutionizing the watch industry with affordable, stylish, and durable timepieces. Priced between $40 and $50, Swatch watches were designed to be fashionable, lightweight, and accessible, making them...
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