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  1. On This Day January 22 1989 - The First Bud Bowl Aired During Super Bowl XXIII

    On This Day January 22 1989 - The First Bud Bowl Aired During Super Bowl XXIII

    On this day January 22 1989, the first Bud Bowl aired during Super Bowl XXIII, introducing a new kind of sports themed advertising event to American television. The commercial featured animated Budweiser beer bottles competing in a football style matchup, airing in segments throughout the...
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