On this day January 27 1984, Michael Jackson suffered second degree burns after his hair caught fire during the filming of a Pepsi commercial with his brothers. A pyrotechnic malfunction caused flames to ignite on his head, resulting in visible injuries and immediate medical treatment.
The incident shocked fans around the world and became one of the most memorable pop culture moments of the 1980s. It underscored the scale of celebrity endorsements during the decade, when global brands and major stars pushed production spectacle to new heights, sometimes with serious consequences.
80s insight: The 1980s amplified celebrity marketing through high risk high visibility spectacle.
The incident shocked fans around the world and became one of the most memorable pop culture moments of the 1980s. It underscored the scale of celebrity endorsements during the decade, when global brands and major stars pushed production spectacle to new heights, sometimes with serious consequences.
80s insight: The 1980s amplified celebrity marketing through high risk high visibility spectacle.
