On this day January 10 1989, One by Metallica was released as a single, marking a major turning point in the band’s career. The release was accompanied by the first official music video Metallica ever produced, a stark and powerful visual that matched the song’s themes of war trauma isolation and psychological suffering.
The decision to release One as a single and support it with a video signaled Metallica’s expansion from underground metal dominance into broader mainstream visibility. The video received heavy rotation on music television and introduced the band to a wider audience without compromising their intensity or message. This moment helped redefine how heavy metal could exist within late 1980s popular culture while maintaining artistic seriousness.
80s insight: The late 1980s saw metal bands use music videos to reach wider audiences without losing credibility.
The decision to release One as a single and support it with a video signaled Metallica’s expansion from underground metal dominance into broader mainstream visibility. The video received heavy rotation on music television and introduced the band to a wider audience without compromising their intensity or message. This moment helped redefine how heavy metal could exist within late 1980s popular culture while maintaining artistic seriousness.
80s insight: The late 1980s saw metal bands use music videos to reach wider audiences without losing credibility.
