Styled like a mini movie with noir inspired scenes, the video told the story of a complicated relationship between a director and a rising star. It captured the stylish and cinematic look of early MTV and showed how storytelling could live inside a pop video.
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Don’t You Want Me was a massive hit and gave The Human League their first number one single in the US. The video’s polished visuals and duet driven drama made it a staple in the early rotation of music television.
Fun fact: The band originally did not want to release the song as a single at all, but it became the UK’s biggest selling track of 1981.