Daily Time Capsule

CBS Acquires Exclusive MLB Rights for $1.8 Billion - December 14, 1988

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Pete

Pete

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On this day, December 14, 1988, CBS made history by securing exclusive broadcasting rights to Major League Baseball in a record-breaking $1.8 billion deal. This landmark agreement granted CBS exclusive coverage of MLB games, including the World Series, from 1990 to 1993.

The deal marked a significant shift in sports broadcasting, with CBS betting big on baseball’s popularity. However, despite the massive investment, the network reportedly faced financial losses, leading to critical debates about the economics of sports broadcasting rights.
 
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