On This Day: May 1, 1989 - Pop Will Eat Itself Releases This Is the Day...This Is the Hour...This Is This!

  • Author Author Pete
  • Publish date Published Published
  • Reading time 1 min read

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On This Day: May 1, 1989 - Pop Will Eat Itself Releases This Is the Day...This Is the Hour...This Is This!
On May 1, 1989, Pop Will Eat Itself released their second album This Is the Day...This Is the Hour...This Is This! Known for their genre-blending sound, the band mixed elements of rock, hip hop, punk, and electronic music to create something that felt completely fresh and ahead of its time.

The album reached number 169 on the US Billboard charts and was much more successful in the UK where it earned critical praise for its innovation and energy. Songs like Can U Dig It? and Def.Con.One became cult favorites and helped define the band's unique place in the late 80s alternative scene.

Fun fact: The album heavily sampled from movies, TV shows, and other songs, reflecting the growing influence of sampling technology in late 80s music.

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